Fighting giants
How to evolve to Media 2.0

Workshop 3.2

Wednesday 14th / 15:30h - 17:30h
Siemens Conference Center Vienna
Meeting Room to be confirmed

Session Description & Objectives

Currently many challenges lay ahead for media companies. News is (almost) for free, more and more audiovisual content is available on OTT channels mostly served by big companies. Most of these new companies rely on advanced usage of big data and AI to better sell their services, which are out of reach for most European media companies due to the lack of data and scale to create similar experiences.

In this workshop we’re going to investigate what the main challenges are for European media companies and how they can use the power of data and AI to better serve their audiences. We'll also discuss new models like distributed personal data and cooperation between media companies and telco’s as new ways to strengthen the European media landscape.



  • Bart Janssens, VRT – Mike Matton, VRT


  • Introduction – challenges media 2.0 (VRT – Bart Janssens/Mike Matton)
  • Who owns the data anyway – decentralised web (IMEC – Ruben Verborgh)
  • Content personalisation network – a platform for the European News industry
  • Interactive workshop – Towards Media 2.0 (All)

Expected Outcomes

The expected outcome is that above mentioned companies start to collaborate and form a special interest group to tackle these challenges on a European scale. After the session we expect the following:

  • Heightened interest from diverse companies in the challenges for the creative industry (ie. Media production)
  • Collaborative effort to raise awareness at EU level
  • Collaborative effort in defining alliances, small scale collaborations and new big data/AI research/innovation tracks specific for the media industry

Target Audience

Researchers, industrial partners, partners from the creative industry (TV, news, radio), EU Policy makers, telcos.


Ruben Verborgh
Professor of Semantic Web technology at Ghent University

Ruben Verborgh is a professor of Semantic Web technology at Ghent University – imec and a research affiliate at the Decentralized Information Group at MIT. He aims to build a more intelligent generation of clients for a decentralized Web at the intersection of Linked Data and hypermedia-driven Web APIs. At European Big Data Value Forum he will present topic titled Bigger than Big Data: decentralized personal data on the Web. Against a background of GDPR and massive data leaks, empowering people to store and control their own data becomes crucial. He will present the Solid ecosystem and vision, a project led by Web inventor Tim Berners-Lee. Solid aims to reshape the Web, software development, and business models. These paradigm shifts will be framed in a media context, with threats and opportunities for the sector.

Olli Nurmi
Principal scientist in the team on Big Data for Industrial Applications

Olli Nurmi has worked in VTT since 1987 in several positions dealing with automation and streamlined workflows and processes in the industry. Currently his works as a principal scientist in the team on Big Data for Industrial Applications. His current research interest includes real-time and near real-time data analysis, Big Data management, analysis, and artificial intelligence. Olli Nurmi is an IPMA certified project manager having an internationally recognised intermediate-level qualification in the area of project management.