Getting your Data-Driven Idea
Investor Ready

Parallel Session 3.4


Monday 12th / 17:00h - 18:30h

Welcome & Introduction - Tjerk Timan (TNO)Panel Discussions:

  • Part 1: Investor-readiness: issues for data-driven businesses (insights from investors and startups)
  • Part 2: Addressing business modelling related issues for data driven businesses (Insights from a quantitative study of data-driven business opportunities; most important aspects of a data-driven business idea)
    • Eva Arh (capital 300)
    • Marta González (Inova Labs)
    • Sonja Zillner (Siemens)
    • Ryan Goodman (ODI)
    • Nuno Varandas (f6S)
  • Q&A


Start-ups/Scaleups and SMEs often struggle with the scoping of a convincing business opportunity when dealing with data in their business. In the wide range of data-driven opportunities, business ideas require a focused description to attract incubators, accelerators or investors. This leads to the question of how to describe the data-driven business in a convincing way? And what are Investors looking for when evaluating start-ups or SMEs to invest in? Is the business model the crucial point or are there other criteria equally or even more important?
This session will first identify the issues and hurdles that data-powered innovative businesses must face, focus on problems related to finding the right approach for data-driven business opportunities, and then propose and discuss with experts (accelerators, incubators, investors, corporates) and founders ways to overcome them.


Sonja Zillner
Senior Key Expert at Siemens AG

Sonja Zillner studied mathematics and psychology and accomplished her PhD in computer science specializing on the topic of Semantics. She is Senior Key Experts in the field of
Semantic Technologies and Artificial Intelligence at Corporate Technology, Siemens AG and the leading editor of the Strategic Research and Innovation Agenda of the Big Data Value Association (BDVA). She is the author of more than 20 patents in the area of semantics and data analytics. Her research focus lies in the area of semantic technologies, AI and data-driven innovation.

Eva Arh
Principal at capital300

Eva is a Principal at capital300, a VC fund bringing Valley-style funding to Europe. She is focused on European deep tech companies with global ambitions. Prior to capital300, she was a startup consultant in Austria’s biggest high-tech incubator INITS, supporting early-stage tech companies with business modelling, fundraising and business development. She has been also part of management teams at tech startups - Eva was CFO of a smart home OS provider Flatout Technologies and supported the zoom square (proptech) management team with Investor relations.

Tjerk Timan
Researcher at the Strategy &Policy department of TNO

Tjerk Timan is a researcher at the Strategy & Policy department of TNO. Here he works on projects surrounding strategies and impacts of digitisation for public institutions and companies and SMEs. In his previous position, he has been working in an academic context on subjects of privacy and surveillance in public space, privacy-by-design methods, social, ethical and legal questions surrounding policing technologies and digital research methods for the social sciences. Tjerk holds a PhD in Science-and Technologies Studies from the University of Twente, The Netherlands.

Ryan Goodman
Startup Programme Manager at Open Data Institute

Ryan Goodman is a Startup Programme Manager at the Open Data Institute. He manages and co-leads the Data Pitch accelerator on behalf of the programme, helping startups, SMEs and Corporates to engage with the programme to help foster open innovation opportunities through the use of data. Ryan’s experience is focused within Project and Programme management, and he has managed a number of European Funded H2020 programmes, which included managing the delivery of ODINE (an EU remote accelerator) and the European Data Science Academy (EDSA).

Nuno Varandas
EU Projects Expert at F6S

Nuno Varandas, is EU Projects Expert at F6S (F6S connecting founders with the opportunity), creating and finding new opportunities to support global Founders and support the F6S development and global growth through. Before F6S, he took the position of coordinator of SOUL-FI project (FIWARE Accelerator that invested 5.0 Million in Startups), leading H2020 application of IPN ICT lab (focus on mobility, Big Data and IoT) at IPN (non-profit research institute in Portugal). Along with his career, Nuno has also been an International Startups Coach. Nuno has solid experience in management in different areas, from Research & Development, Sales, Services and Business Management. Over the past 17 years, he has worked in strong global industrial groups (in Portugal, Brazil, Spain and Germany).