BIG DATA IN MEDIA:
CHALLENGES AND OPPORTUNITIES
The media sector is facing a transition period, driven by the so-called “media convergence”, where traditional silos between TV, radio, on-line, mobile and social media are gradually being opened up. The interconnection between each of these siloes is a challenge for media companies, but at the same time, an opportunity as interconnecting data siloes offers many opportunities for a transition towards more data-driven business processes.
This session intends to focus on multidisciplinary challenges and opportunities when moving media organisations towards becoming more data-driven organisations. The session aims to achieve this through a focus on practical examples on R&D and production projects in media companies.
The session consists of 5 presentations touching different actual topics in relation to big data and media. Details on the individual presentations can be found below. The final slot of the session will be an open discussion on the challenges ahead for big data and media, with the intention to collecting input and interest towards a white paper, which will be further elaborated in the BDVA TF7-Media subgroup.
Media, Big Data, Trust, Fake news, Trustworthiness, content analysis, personal data.
SESSION SPEAKERS / CONTRIBUTORS
- Introduction (15') - Mike Matton & Bart Janssens - VRT
- Introduction and welcome to the workshop
- Short presentation on big data architecture at VRT, and
- presenting VRT Data Prism - an open-source platform for big data in media
- Fake News Discovery and Propagation from Big Data Analysis and Artificial Intelligence (10'-15') – Monica Franceschini - Engineering
Europe is lacking systematic knowledge and data transfer across organizations to address the aggressive emergence of the well-known problem of fake news and post-truth effect. The use of cross sector Big Data management and analytics, along with an effective interoperability scheme for all data sources, will generate new business and societal impacts involving several stakeholders and targets.
- Is it true? Assessing the trustworthiness of information found online (10'-15') - Nikos Saris - ATC
Work related to content verification, which has been carried out in previous EC projects and is carried forward in the CPN project will be presented. Related commercial services that have emerged out of this work will also be presented and demonstrated. These services are TruthNest ([http://www.truthnest.com)]www.truthnest.com) also candidate for the Innovation Radar prize and TrulyMedia ([http://www.truly.media)]www.truly.media) recently used for fact checking during the German elections.
- AI techniques bring added value to audio and video contents for the Broadcast Media industry (10'-15') - Ariane Nabeth-Halber - Bertin IT
A first trend is the explosion of video consumption, with up to 10+ billion video/day viewed on social media. A second trend is the growing digitization of radio audience, namely with 43% increase in one year in podcast consumption. Other prospective trends are the advent of autonomous cars and pervasive voice assistants.
To sum up, traditional consumption modes are changing and Radios must reinvent the way they reach their audience. Media contents are no longer just linear audio broadcast, but also videos, podcasts, and a diversity of structured and unstructured information. The challenge is to leverage rich audiovisual contents and metadata, from past and present programs, and turn them into smart Digital Data that will allow to reinvent the relationship between Media, journalists, archivists and audience as a whole.
We present current status and outstanding results from projects and production systems deployed at several European Radio/TV Broadcasters, namely Prisa Spain, Radio France, RTL Belgium... as well as at on-line publishers and Media Monitoring companies, to show how machine-learning boosted speech technologies can extract more added value from audiovisual data in the Media industry, and to sketch the future that still lies ahead of us.
- The impact opportunity of trust and personal data for media (10'-15') - Kathryn Geels - Digital Catapult
Beyond compliance of the General Data Protection Regulation (GDPR) is the opportunity for media companies to build trust with their audience in order to develop more meaningful and lasting engagement. This presentation will consider the barriers and opportunities, and tools available to media organisations and other content producers to deepen relationships with audiences and create positive impact based on trust and shared values
- Discussion on challenges and opportunities for big data in media (15'-30') - Mike Matton/Bart Janssens - VRT
Some selected topics will be brought forward for an interactive discussion.